Source (n = 3798) | Designer crossbred % (n = 1155) | Purebred % (n = 2643) | Odds Ratio | 95% CIb | p value |
---|---|---|---|---|---|
A breed/crossbreed-specific online resource (e.g., website/forum) | 75.2 | 50.4 | 2.81 | 2.35-3.35 | < 0.001 |
Talking to friends or family who own or had owned a dog | 74.3 | 57.8 | 1.66 | 1.38-2.00 | < 0.001 |
Social media sites, e.g., Facebook, Instagram | 52.8 | 42.7 | 1.42 | 1.21-1.67 | < 0.001 |
An animal charity website, e.g., Dogs Trust, RSPCA, PDSA, etc. | 52.6 | 34.6 | 1.94 | 1.64-2.29 | < 0.001 |
Talking to a dog breeder | 42.9 | 53.4 | 0.60 | 0.51-0.70 | < 0.001 |
The Kennel Club website | 37.5 | 59.4 | 0.34 | 0.29-0.40 | < 0.001 |
Book(s) | 35.4 | 33.1 | 0.91 | 0.77-1.08 | 0.269 |
My veterinary professional (e.g., veterinary surgeon, veterinary nurse) | 10.2 | 12.4 | 0.83 | 0.64-1.07 | 0.158 |
Other digital sources (e.g., articles on the internet, TV shows) | 4.07 | 2.84 | 1.53 | 1.00-2.33 | 0.049 |