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Table 2 Multivariable logistic regression modelling of characteristics sought by owners when selecting a puppy to purchase (n = 6175), with comparisons between designer crossbred puppy owners (n = 1545) and purebred puppy owners (n = 4630) in the UK. Significant associations (p <  0.05) are emboldened. aFootnote

From: How much is that doodle in the window? Exploring motivations and behaviours of UK owners acquiring designer crossbreed dogs (2019-2020)

Breed/crossbreed characteristic (n = 6175) Designer crossbred % (n = 1545) Purebred % (n = 4630) Odds Ratio 95% CIb p value
Size is suited to my lifestyle 74.8 59.1 1.86 1.60-2.16 <  0.001
Good companion 73.7 69.4 1.15 0.99-1.34 0.062
Generally healthy breed/crossbreed 61.2 42.3 2.05 1.79-2.34 <  0.001
Good with children 56.0 42.5 1.46 1.25-1.69 <  0.001
Easy to train 54.3 36.4 1.92 1.68-2.19 <  0.001
Hypoallergenic 47.1 7.86 9.12 7.70-10.8 <  0.001
Appearance/looks 42.7 38.9 1.11 0.97-1.27 0.138
Exercise encouragement 34.4 31.2 1.06 0.92-1.22 0.405
Friends or family currently own this breed/crossbreed 28.9 21.8 1.23 1.06-1.44 0.006
Long life expectancy 13.5 15.1 0.95 0.78-1.14 0.564
Low grooming needs 13.1 16.5 0.70 0.58-0.85 <  0.001
Affordable purchase cost of puppies 12.9 6.80 1.93 1.55-2.39 <  0.001
I’ve owned this breed/crossbreed before 12.8 42.9 0.22 0.18-0.27 <  0.001
Affordable cost of upkeep 9.45 7.04 1.22 0.97-1.55 0.091
I grew up with or had childhood experiences with this breed/crossbreed 8.61 21.8 0.33 0.27-0.41 <  0.001
Popularity of the breed/crossbreed 6.60 3.76 1.45 1.07-1.95 0.016
Low exercise requirements 5.83 5.33 0.94 0.70-1.26 0.692
Working ability of this breed/crossbreed 4.92 18.1 0.29 0.22-0.39 <  0.001
  1. aFixed covariables used in this model were owner age, UK region, acquisition year (2019 or 2020), whether children were present in the household and whether the owner had prior dog ownership experience
  2. bConfidence interval