Table 3 Multivariable logistic regression modelling of characteristics of breeders that prospective owners sought out (n = 6037), with comparisons between designer crossbred puppy owners (n = 1511) and purebred puppy owners (n = 4526) in the UK. Significant associations (p <  0.05) are emboldened. ^aFootnote

Someone I felt was trustworthy

76.6

79.7

0.85

0.72-1.00

0.043

They performed health tests for the breed/crossbreed I wanted

59.3

66.2

0.75

0.65-0.86

<  0.001

Lived within the distance I was willing to travel

48.0

36.2

1.63

1.42-1.86

<  0.001

Availability of puppies at the time I wanted

45.9

37.2

1.39

1.21-1.59

<  0.001

They would allow me to see the puppies’ father (sire)

40.4

42.8

0.95

0.83-1.09

0.498

Reasonably priced puppies

37.1

35.0

1.13

0.98-1.29

0.093

Bred the colour of the breed/crossbreed I wanted to purchase

20.3

23.3

0.85

0.72-1.00

0.043

A member of the Kennel Club Assured Breeders Scheme

5.29

27.4

0.13

0.10-0.18

<  0.001

The dogs they bred from had been awarded prizes at dog shows

1.46

12.0

0.13

0.08-0.21

<  0.001