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Table 4 Multivariable logistic regression modelling of sources of information used when researching dog ownership and/or which breed/crossbreed to purchase prior to purchasing a puppy (n = 3798), with comparisons between designer crossbred puppy owners (n = 1155) and purebred puppy owners (n = 2643) in the UK. Significant associations (p <  0.05) are emboldened. aFootnote

From: How much is that doodle in the window? Exploring motivations and behaviours of UK owners acquiring designer crossbreed dogs (2019-2020)

Source (n = 3798) Designer crossbred % (n = 1155) Purebred % (n = 2643) Odds Ratio 95% CIb p value
A breed/crossbreed-specific online resource (e.g., website/forum) 75.2 50.4 2.81 2.35-3.35 <  0.001
Talking to friends or family who own or had owned a dog 74.3 57.8 1.66 1.38-2.00 <  0.001
Social media sites, e.g., Facebook, Instagram 52.8 42.7 1.42 1.21-1.67 < 0.001
An animal charity website, e.g., Dogs Trust, RSPCA, PDSA, etc. 52.6 34.6 1.94 1.64-2.29 < 0.001
Talking to a dog breeder 42.9 53.4 0.60 0.51-0.70 < 0.001
The Kennel Club website 37.5 59.4 0.34 0.29-0.40 < 0.001
Book(s) 35.4 33.1 0.91 0.77-1.08 0.269
My veterinary professional (e.g., veterinary surgeon, veterinary nurse) 10.2 12.4 0.83 0.64-1.07 0.158
Other digital sources (e.g., articles on the internet, TV shows) 4.07 2.84 1.53 1.00-2.33 0.049
  1. aFixed covariables used in this model were owner age, UK region, acquisition year (2019 or 2020), whether children were present in the household and whether the owner had prior dog ownership experience
  2. bConfidence interval