Places owners found their puppy (n = 6034) | Designer crossbred % (n = 1509) | Purebred % (n = 4525) | Odds Ratio | 95% CIb | p value |
---|---|---|---|---|---|
An animal specific selling website, e.g., Pets4Homes, Champdogs | 55.7 | 37.4 | 1.89 | 1.65-2.17 | < 0.001 |
A general selling website, e.g., FreeAds, Gumtree, Preloved | 13.8 | 7.67 | 2.19 | 1.77-2.71 | < 0.001 |
I already knew the breeder (e.g., colleague, friends, family, repeat purchase) | 12.3 | 24.8 | 0.53 | 0.44-0.64 | < 0.001 |
A social media breed/crossbreed specific group | 9.54 | 8.42 | 1.15 | 0.91-1.44 | 0.245 |
The Kennel Club website ‘Find A Puppy’ search | 2.32 | 17.5 | 0.01 | 0.07-0.14 | < 0.001 |
Recommendation from someone who is not a colleague, friend, family member or animal professional | 0.66 | 2.03 | 0.35 | 0.18-0.68 | 0.002 |
Recommendation from another breeder/stud dog owner | 0.33 | 2.21 | 0.13 | 0.05-0.35 | < 0.001 |