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Table 5 Multivariable logistic regression modelling of places owners found their puppy (n = 6034) with comparisons between designer crossbred puppy owners (n = 1509) and purebred puppy owners (n = 4525). Significant associations (p < 0.05) are emboldened. aFootnote

From: How much is that doodle in the window? Exploring motivations and behaviours of UK owners acquiring designer crossbreed dogs (2019-2020)

Places owners found their puppy (n = 6034) Designer crossbred % (n = 1509) Purebred % (n = 4525) Odds Ratio 95% CIb p value
An animal specific selling website, e.g., Pets4Homes, Champdogs 55.7 37.4 1.89 1.65-2.17 < 0.001
A general selling website, e.g., FreeAds, Gumtree, Preloved 13.8 7.67 2.19 1.77-2.71 < 0.001
I already knew the breeder (e.g., colleague, friends, family, repeat purchase) 12.3 24.8 0.53 0.44-0.64 < 0.001
A social media breed/crossbreed specific group 9.54 8.42 1.15 0.91-1.44 0.245
The Kennel Club website ‘Find A Puppy’ search 2.32 17.5 0.01 0.07-0.14 < 0.001
Recommendation from someone who is not a colleague, friend, family member or animal professional 0.66 2.03 0.35 0.18-0.68 0.002
Recommendation from another breeder/stud dog owner 0.33 2.21 0.13 0.05-0.35 < 0.001
  1. aFixed covariables used in this model were owner age, UK region, acquisition year (2019 or 2020), whether children were present in the household and whether the owner had prior dog ownership experience
  2. bConfidence interval