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Table 7 Purchase levels of first-choice breeds/crossbreeds and reasons for not purchasing their first-choice breed (n = 6138) with comparison between designer crossbred puppy owners (n = 1539) and purebred puppy owners (n = 4599) in the UK

From: How much is that doodle in the window? Exploring motivations and behaviours of UK owners acquiring designer crossbreed dogs (2019-2020)

First-choice breed? (n = 5964)

Designer crossbred % (n = 1539)

Purebred % (n = 4599)

Yes, my puppy/dog is the breed/crossbreed that was my first-choice

79.7

92.5

No, I could not find a seller that had puppies available at the time for my first-choice breed/crossbreed

5.52

2.07

No, I/we didn’t have a specific choice in mind

4.68

1.37

No, puppies of my first-choice breed/crossbreed were too expensive

3.64

1.35

No, I/we changed our mind

1.69

0.59

No, I could not find a breeder I felt happy buying a puppy from for my first-choice breed/crossbreed

1.23

0.98

No, but I had several breeds (>  3) that I was interested in and got one of those

0.97

0.30

No, puppies of my first-choice breed/crossbreed were too far away

0.71

0.02

No, but I had several breeds (≤ 3) I was interested in and got one of them

0.71

0.15

No, I wanted a rescue

0.65

0.41

No, our planned purchase of our first-choice fell through

0.26

0.17