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Table 7 Purchase levels of first-choice breeds/crossbreeds and reasons for not purchasing their first-choice breed (n = 6138) with comparison between designer crossbred puppy owners (n = 1539) and purebred puppy owners (n = 4599) in the UK

From: How much is that doodle in the window? Exploring motivations and behaviours of UK owners acquiring designer crossbreed dogs (2019-2020)

First-choice breed? (n = 5964) Designer crossbred % (n = 1539) Purebred % (n = 4599)
Yes, my puppy/dog is the breed/crossbreed that was my first-choice 79.7 92.5
No, I could not find a seller that had puppies available at the time for my first-choice breed/crossbreed 5.52 2.07
No, I/we didn’t have a specific choice in mind 4.68 1.37
No, puppies of my first-choice breed/crossbreed were too expensive 3.64 1.35
No, I/we changed our mind 1.69 0.59
No, I could not find a breeder I felt happy buying a puppy from for my first-choice breed/crossbreed 1.23 0.98
No, but I had several breeds (>  3) that I was interested in and got one of those 0.97 0.30
No, puppies of my first-choice breed/crossbreed were too far away 0.71 0.02
No, but I had several breeds (≤ 3) I was interested in and got one of them 0.71 0.15
No, I wanted a rescue 0.65 0.41
No, our planned purchase of our first-choice fell through 0.26 0.17